Comparison
Iqarly vs Lofty
Lofty suits US brokerages that want a large all-in-one suite. Iqarly is the clearer choice for agencies that need inventory depth, local currency finance documents, WhatsApp, and UAE portal readiness without paying for a US-centric platform.
| Feature | Lofty | Iqarly |
|---|---|---|
| All-in-one brokerage suite | Broad US suite | Focused agency OS |
| Structured unit inventory | Listing-oriented | Dev → project → building → unit |
| Multi-currency finance docs | US-oriented | AED & USD docs |
| Agency website + listings | Included | Included templates |
| WhatsApp / Property Finder | Not primary | Built-in for UAE |
| Affordability | Mid–high | From $54/mo |
Where Lofty is strong
- Broad feature surface: CRM, websites, marketing, and transaction tools
- Familiar for US brokers moving off fragmented point solutions
- Active product marketing and training resources
Where Iqarly wins
- Lightweight CRM tuned for brokerage operations abroad
- Inventory hierarchy that matches how agencies actually sell units
- AED/USD finance docs and WhatsApp-ready public sites
- Clear pricing from $54/mo without US-enterprise packaging